SPARKcon is a 100% volunteer creative festival with hundreds of people involved, from visionaries to organizers to talent, and 1000s of people who come to the events. The website must function as a tool to speak to different groups of people as the festival dates get closer. The site is a customized WordPress CMS and is flexible enough to organize lots of quickly changing information. Browse capabilities enable the schedule to be viewed by day, event type or participant. Social media tools such as Twitter, Facebook, Flickr and YouTube are used to connect with various creative communities.