Beth Khalifa
title and firm: Creative Director, Gamil Design
services: Graphic Design, Corporate Branding
location: Designbox, Raleigh, NC
website: Gamil Design           
email: beth at gamil dot com

Beth joined Gamil Design in 1999, about 6 months after she and Aly got married. She brought to the firm her expertise in branding and graphic design. Her strength is her belief that good branding is essentially the same thing as good communication, and the key to finding the appropriate message and format is a good relationship with the client.

Beth's work revolves around multi-piece campaigns. With her leadership, Gamil has created the branding packages for various events such as the SmartCommuteChallenge, a 6-week Triangle-wide challenge to try alternative transportation; SparkCon, a Triangle-wide creative conference and the Keep-A-Breast breast cancer charity event. Gamil has also designed and managed a multitude of incredibly diverse projects, including an entirely icon-driven set of camcorder instructions for Panasonic, a collection of patterns for Valdese Weavers and a new design for the magazine of Duke's Fuqua School of Business.