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back to Keep A Breast Show

Busted: Women cast off inhibitions for breast cancer awareness project

By CAITLIN CLEARY, Staff Writer
(Raleigh News and Observer, Sunday, August 17, 2003)

WHAT: "Keep A Breast -- Raleigh," art exhibit and auction presented by Modart and Designbox.
WHEN: Opening and auction Oct. 3, 7-10 p.m. Exhibit will continue through Oct. 31. Hours are weekdays, 10 a.m.-4 p.m. or by appointment.
WHERE: Designbox, 315 S, Bloodworth St., Raleigh, and other venues to be announced.
ON THE WEB: www.designbox.us.

RALEIGH--The tables and shelves inside the Designbox gallery were strewn with discarded blouses, tank tops, rings, necklaces and bras of all kinds. From frothy little 34As to mighty D-cups, they were hung from bicycle handlebars and tossed, along with inhibitions, onto nearby desks in the offices. It looked as if a hurried tryst had taken place here, the evidence of which was not yet tucked away.

For the 20 or so women who gathered Tuesday night for a "casting party," the novelty of getting naked in front of total strangers never quite wore off. With Jimmy Eat World sounding from the stereo speakers, they sashayed around the converted garage on South Bloodworth Street in jeans and plaster and nothing else, holding plastic goblets of wine and volleying jokes."I hate it when somebody shows up wearing what I'm wearing," said photographer Lisa Escue.

The women were there to be models for a show called "Keep A Breast -- Raleigh," intended to raise breast cancer awareness through art. They were making plaster casts of their torsos, which would later be decorated, interpreted or otherwise transformed by local artists. The casts will be sold by silent auction at Designbox on Oct. 3, and for the rest of October (which is Breast Cancer Awareness Month), they will occupy as many doctors' offices, restaurants and public spaces as Designbox organizers can manage. Proceeds go to local breast cancer funds.

"We're all going to be close friends after this," said Brenda Eli, a jewelry designer and photo studio manager. "We'll see each other on the street and be like, 'Hey! I saw your tits. How are you?' "
Eli said she had heard about the Keep A Breast show and casting party through Chicks in Business, a group of independent business owners. The e-mail went out to members with a subject line of "boobies."

"Regarding: boobies," echoed Escue as she expertly wrapped Jessie Gill, an estate liquidator, with wet strips of a plaster-soaked gauze called Rigid Wrap. "You know, we never did this in kindergarten."
Being a bust model goes a little something like this: Apply lotion to chest. Immerse plaster strips in water; wring out. Place strips smoothly across breasts in multiple layers. Wait 10 minutes. Remove. Shriek in pain if you forgot Step 1.

At first, some of the women seemed reluctant to be the first to go topless in front of strangers, not to mention a documentary filmmaker capturing it all on video. But after about 15 minutes, the wine was flowing freely and people bopped around the gallery sporting identical white casts. They confessed longtime insecurities to one another, strategized on how to make the casts look perkier than real life, and laughed about stuff like asymmetry and the much-abhorred but oft-practiced "pencil test."
"Don't do it," said Escue, who is director of Bickett Gallery in Raleigh's Five Points neighborhood. "No girl ever walks away happy from the pencil test."

"Heck, I can hold four pencils," Eli said. "I'm holding Mack trucks under there. Ex-boyfriends."
"Political leaders," Escue added. People had been trying to keep still while the plaster dried, but the small group burst out laughing.

The project's origins
Keep A Breast originated with Modart, a two-person artists' production company based in San Diego. Artists Shaney Jo Darden and Mona Mukherjea-Gehrig pulled together independent artists from the "action sports" realm for group shows: snowboarders, skateboarders, designers , graffiti painters, photographers, filmmakers, DJs .

Modart linked up with Boarding for Breast Cancer , a foundation formed in response to the breast cancer death of a promising snowboarder at age 28. As a benefit for breast cancer research and to urge early detection, Modart puts on large-scale exhibits of the plaster busts, painted by such artists as Shepard Fairey (of the Andre the Giant Has a Posse phenomenon) and skateboarder/artist Ed Templeton.
The first show was in Lake Tahoe; others followed in New York, San Francisco and elsewhere . Internet auctions have brought in more than $50,000, Darden said.

Six months ago, Designbox member Aly Khalifa saw Modart's Keep A Breast show in Munich and thought it was "tremendous." He wanted to replicate the idea on a smaller scale in Raleigh, so he contacted Modart. Over the past few months, he and his wife, Beth, have spread the word and put up posters in The Third Place Coffee House, King's Barcade and other clubs and cafes around Raleigh. They are looking for models, artists and venues to showcase the finished pieces -- and, of course, generous patrons.

So far, 13 artists have committed to the project. Among them are Paul Friedrich of Onion Head Monster fame and Team LUMP artist Dale Flattum.

The artists can do whatever they like with their chosen bust (it being art and all). In many cases the torso is used like any other blank canvas. Artists have also created mosaics, put wigs on the figures, or crushed the plaster into dust and chunks and placed it in a labeled plastic bag. Darden's favorite was a torso that incorporated the little birds found in craft stores. The artist bored holes in the plaster cast, and the birds were placed so they appeared to climb in and pop out as in a birdhouse.

"That one's in my personal collection," she said.

The women in Designbox loved most of the finished pieces from other Modart shows, although a few drew snickers and raised eyebrows. Dena Byers, a music teacher from Durham, and Amy Flynn, a free-lance artist, theorized that some of the weirder ones were done by men. "Did you see the one with two heads and a diaper?" Flynn said. "What was up with that?"

The real cause
At the casting party, the chance that their breasts might be transformed into Bigfoot or an Etch-a-Sketch and put on public display didn't dissuade anybody from taking off and taking part. The models had their reasons.

In the back room of Designbox, Betsy Bates wrapped plaster around where Julie McQueen's breasts used to be. Eight weeks ago McQueen had a bilateral mastectomy. Now she's in the process of breast reconstruction. She wants Bates, her friend and coworker, to design her plaster cast.
"We just thought it'd be nice to have somebody here who wasn't perfect," said McQueen, who works as director of eduction at the Poe Center for Health Education.

"I look like I have breasts!" she remarked to Bates. "I should wear this thing everywhere!"
Byers stood nearby, hands on hips, while Flynn pasted her with gluey white gauze. Byers lost her mother to breast cancer 15 years ago, and wanted to help generate money for breast cancer research.
"It's a good cause," she said. "And if I can help save a child from losing their mom, all the better."

 

   
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